Communicative competence refers to an ability to communicate that depends not just on linguistic ability but also sociolinguistic ability, including appropriate use of language, management of discourse and recognising cultural practices in communication e.g. who makes eye contact with who. The growing awareness of communicative as opposed to linguistic competence had a big impact on language teaching and was behind the development of the communicative approach.
The use of video in the classroom has made it easier for teachers to focus on communicative competence, as they can show clips in which communication becomes problematic, for example, because the participants don’t follow cultural norms for turn taking, or use the wrong register and give offence. Video shows language in context and can lead to awareness and discussion of appropriacy.
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